SNAP reports earnings today after the close. Here's my investing thesis on them:
The ongoing thinking is that Facebook owned Instagram is basically out executing Snapchat by copying it's features and adding more features at a faster clip. Thus they are basically taking more of the users in the younger category.
There's some truth to this, but I feel like there is space for both Snapchat and Instagram to exist. Snapchat could continue to be popular amongst the younger population, with Instagram being more popular in the young adult segment.
Additionally, I personally think Snapchat has the hip, fun (maybe silly to some of us adults) product thinking that they continue to surface in Snapchat.
Finally, they are also investing heavily in the business infrastructure side to make it easier for advertisers to advertise on their platform.
So, overall, as long as they continue to show progress on the product/business front, I am going long on them.
Here's a screenshot from my app Knotifi (please see below) that shows the product launches for Snapchat in the last 3 months.
In fact here's a handy little app to help you navigate the busy earnings season. You can also see recent product releases for a lot of the tech stocks like FB, SNAP, etc.
Knotifi
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• The contents of this blog are the personal opinions and investment choices of the writer. Please don't treat them as investment recommendations.
• I have a long position in FB, SNAP.
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